This privacy policy sets out how Hirsh London uses and protects any information that you give Hirsh London when you use this website, sign up to our newsletter, contact us, attend one of our events or purchase our products.

Hirsh London is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you or anyone else can be identified when using this website or our services, you can be assured that it will only be used in accordance with this privacy policy.

Hirsh London may change this policy from time to time by updating this page. We recommend that you review this page periodically to ensure that you are aware of any changes.

Who we are

We are Hirsh Limited, a company registered in England and Wales, whose registered office is at 46 Conduit Street, London, W1S 2YW. Our company registration number is 1495932.

Our trading name is Hirsh London, and our contact details are as follows:
Trading address: 46 Conduit Street, London, W1S 2YW
General email: email@hirshlondon.com
Telephone number: 0044 207 499 6814

What personal data we collect

We may collect the following personal data:
- Identity Data: your name and the name of any recipient of our products
- Contact Data: contact information including email address, telephone number, postal address, billing address and delivery address
- Demographic information such as postcode, preferences and interests
- Marketing and Communications Data: information relevant to our customer surveys, offers or events, including your marketing preferences
- Financial and Transaction Data: details of payments to and from you and details of products and services you have purchased from us. Payment card information may be processed by us and our payment providers where necessary to take or refund a payment; Hirsh London does not retain full customer payment card details after processing
- Technical and Usage Data: including internet protocol (IP) address, any login data you use on our website, browser type and version, time zone setting and general location, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access this website, and information about how you use our website.

We may collect this information:
- from you directly when you make an enquiry, place an order, subscribe to our newsletter, request marketing or information about our products or services, arrange an appointment, or register for or attend one of our events
- as you interact with our website, when we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this through cookies and other similar technologies. For more information, please see the Cookie Policy below and our cookie declaration.

We do not intentionally collect any Special Categories of Personal Data about you through our website or ordinary customer relationship. This includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Nor do we intentionally collect information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have or are trying to enter into with you, and you fail to provide that data when requested, we may not be able to perform that contract or provide the relevant product or service. In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

What we do with the personal data we collect

We use personal data to understand your needs, provide you with our products and services and manage our relationship with you. In particular, we may use it for the following purposes:
- Internal record keeping and the administration of our business
- To respond to enquiries and fulfil orders you have placed with us, including processing payments and delivering products
- To manage appointments, events and other services you have requested from us
- To contact you periodically about servicing, care or aftercare relating to products you have purchased from us
- To improve our products, services, website and customer experience
- To send marketing communications about products, services, events, news or other information which we think may be of interest to you, where you have consented to receive them or where we are otherwise permitted to do so by law. You can unsubscribe from marketing emails at any time
- From time to time, to contact you for customer feedback or market research purposes. We may contact you by email, phone or post
- To comply with a legal or regulatory obligation.

We have set out below the purposes for which we may use your personal data and the lawful bases on which we rely.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer, respond to your enquiry or take steps at your request before entering into a contract	(a) Identity (b) Contact	Performance of a contract with you or taking steps at your request before entering into a contract Necessary for our legitimate interests (to respond to your enquiry and provide customer service)
To process and fulfil your order, including managing payments, fees, charges, delivery, returns and aftercare	(a) Identity (b) Contact (c) Financial and Transaction	Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to recover sums due to us and maintain appropriate business records)
To manage our relationship with you, including: (a) notifying you about changes to our terms or Privacy Policy (b) internal record keeping (c) responding to requests, complaints or queries (d) notifying you of service or aftercare reminders for your products	(a) Identity (b) Contact (c) Marketing and Communications (d) Transaction	Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated, manage our relationship with you and provide appropriate customer care and aftercare)
To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, security and hosting of data	(a) Identity (b) Contact (c) Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network and website security, prevention of fraud and in the context of a business reorganisation) Necessary to comply with a legal obligation
To deliver relevant website content and, where permitted, advertising to you and to measure or understand the effectiveness of our website, communications and advertising	(a) Identity (b) Contact (c) Usage (d) Marketing and Communications (e) Technical	Necessary for our legitimate interests (to understand how customers use our products and services, develop our business and inform our marketing strategy) Consent where required by law for the use of cookies or similar technologies
To use data analytics to improve our website, products, services, marketing, customer relationships and experiences	(a) Technical (b) Usage	Necessary for our legitimate interests (to keep our website updated and relevant, understand how it is used, develop our products and services and inform our business and marketing strategy) Consent where required by law for the use of cookies or similar technologies
To make suggestions and recommendations to you about products, services or events that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Marketing and Communications	Necessary for our legitimate interests (to develop our products and services and grow our business), where permitted by law Consent where required by law

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing - promotional offers from us

We may use your Identity, Contact, Technical, Usage and Marketing and Communications Data to form a view on what we think may be of interest to you. This helps us decide which of our products, services, events, news and other communications may be relevant to you.

You may receive marketing communications from us where you have asked to receive them, or where we are otherwise permitted to send them by law. This may include circumstances where you have purchased, or entered into negotiations to purchase, products or services from us and the legal requirements for the soft opt-in are met.

You can ask us to stop sending you marketing messages at any time by contacting us at email@hirshlondon.com or by clicking the unsubscribe link in any of our marketing emails.

Controlling your personal information

You can control how we use your personal information for direct marketing. Where we ask for your marketing preferences, you can choose whether you wish to receive marketing communications from us. If you have previously agreed to receive marketing communications, or we are otherwise permitted to send them to you, you can opt out at any time by using the unsubscribe link in our marketing emails or by contacting us at email@hirshlondon.com.

Disclosures of your personal data

We may share your personal data with trusted third parties where necessary for the purposes described in this privacy policy, including:
- payment processing and banking providers
- delivery, shipping and logistics providers
- email marketing and customer communications providers
- website hosting, security, technical support and IT service providers
- analytics, advertising and website performance providers
- accounting, legal and other professional advisers and service providers
- regulators, government authorities or other bodies where we are required to do so by law
- third parties to whom we may choose to sell, transfer or merge parts of our business or our assets, or businesses we may seek to acquire or merge with. If a change happens to our business, the new owners may use your personal data in the manner set out in this privacy policy.

We require third-party service providers that process personal data on our behalf to protect your personal data and to process it only for the purposes for which it has been provided, in accordance with applicable data protection law and our instructions.

International transfers

Some of our external service providers may be based outside the UK or may process personal data outside the UK. Where this involves a restricted transfer of personal data under UK data protection law, we take steps to ensure that an appropriate level of protection is in place. Depending on the circumstances, this may include relying on UK adequacy regulations or using appropriate safeguards recognised under UK data protection law.

You can contact us at email@hirshlondon.com if you would like further information about the safeguards used for international transfers of your personal data.

Security of your data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including to fulfil orders, provide ongoing customer care and aftercare, maintain appropriate business records and satisfy any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means and the applicable legal requirements.

Certain Identity, Contact and Transaction Data may be retained for extended periods where necessary in connection with products purchased from us. This enables us to maintain purchase records, provide servicing and aftercare, respond to enquiries relating to historic purchases and meet our legal, accounting and reporting obligations.

Details of retention periods for different aspects of your personal data can be requested from us by contacting us using the details set out above.

In some circumstances you can ask us to delete your data. Please see the Request erasure section under Your Legal Rights below for further information.

In some circumstances we may anonymise your personal data so that it can no longer be associated with you. We may use this anonymised information for research or statistical purposes without further notice to you.

Your legal rights

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Glossary of Terms

“Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service and product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us as set out above.

“Performance of Contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

“Comply with a legal or regulatory obligation” means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

You have the right to:

1. Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

2. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

6. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

7. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

COOKIE POLICY

How we use cookies

Cookies are delicious any way you like to eat them, we especially enjoy them in ice cream, however these are a different type of cookie altogether, if you are curious about them and the way you leave your crumbs behind keep reading, we are going to go back to enjoying the real thing with a nice glass of cold milk which is simply delicious.

Our website uses cookies and similar technologies to help the website function, provide you with a good experience, understand how the website is used and, where permitted, support our marketing and advertising.

A cookie is a small text file that is stored on your browser or device. Some cookies are necessary for the operation of our website. Other cookies and similar technologies are used only where permitted by law, including where your consent is required and has been obtained.

We use the following categories of cookies:

· Strictly necessary cookies. These are required for the operation and security of our website and to provide functions you request, such as maintaining a shopping cart or remembering your cookie choices.

· Preference or functionality cookies. These help the website remember information that changes the way it behaves or looks, such as your preferences.

· Analytical or statistics cookies. These help us understand how visitors interact with our website so that we can measure and improve its performance.

· Marketing cookies. These may be used to understand browsing activity and make advertising or marketing more relevant, where permitted by law.

We may use third-party providers to help us understand website usage, provide website functionality and measure the effectiveness of our marketing. These third parties may use cookies or similar technologies in accordance with the choices you make through our cookie consent tool.

You can change or withdraw your cookie choices at any time through the cookie settings available on our website. You can also control cookies through your browser settings. Blocking certain cookies may affect how some parts of the website function.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Cookie declaration

For current details of the cookies and similar technologies used on this website, including their providers, purposes and storage periods, please refer to the cookie declaration displayed below. This declaration is updated by our cookie consent provider as the cookies used on our website change.